If you have the SEO knowledge to share with the public, it’s just the time for you to turn over a new, guest-blogging leaf of your life. Why? Because guest blogging is an excellent opportunity to:
Increase your reach and influence.
Publishing your posts to other popular blogs is an excellent way to boost the audience you reach and, therefore, gain more influence and authority in the field.
Attract direct traffic.
Guest blogging are often accompanied by the author’s bio, where you can put a link to your own blog, so that the reader’s surf to your page, increasing the traffic you get.
Corral new subscribers.
It’s very likely that the audience you expose your writing to will not only follow you to your own blog but will also join the ranks of your devoted readers and subscribers ( If your writing is worth it, of course)
Get new business connections.
Who knows, what a big shot may come across your post and realise that you’re a professional worth working with.
Promote your brand.
That’s the basic idea of any advertising: The more often your brand is mentioned, the deeper it is lodged in peoples heads. Let readers see your brand (your name, your blog, your company) mentioned in numerous blogs, let them better memorise, it till finally, it is your brand that crops up in the minds whenever your market niche is touched upon.
Exchange your knowledge.
You’re not simply giving your piece of information to the readers, but actually getting their comments, their feedback. If you reach the new readers, you get fresh views and opinions on the given topic. That’s why guest-blogging is an excellent opportunity for knowledge-exchange and self-development.
Boost your website’s search engine rankings
Posting on influential, reputable blogs means getting a link from these blogs to your own page. And a good handful of links, as we all know, is the basic reason for Google to rank your website high. Writing for SEO blogs is not simply worth your while. Not using guest-blogging actually means missing huge opportunities. The only remaining question is where to start your brilliant guest-blogger career. So, get the audience and attention you deserve and explore the huge power of guest blogging: your big time is coming.
Is guest posting blogging still a viable part of an SEO campaign?
There has been a lot of talks recently about guest post blogging no longer being a good idea as a part of your SEO campaign. However, this isn’t entirely true, it can still be an important part of any campaign and it can help a website to boost its ranking and page authority. However, it must be done correctly in order for it to work successfully for you. The higher the website ranking and authority, the more traffic the site will generally see and the more potential customers the website has. So let’s take a look at why using a guest blogging service is a viable option for SEO.
How a professional company can help get you noticed
If you are considering posting on guest blogs as part of your campaign, bear in mind that this will not necessarily work if you are posting to just any sites. In fact, if you post content on sites not related to yours or which are ranked poorly or have been penalised, you could do more harm than good. This can be where you will benefit from hiring a professional company. A professional will know that to benefit from posting you have to post quality content and you have to post it to sites that are in the same business niche as yours. Also, they must be relevant and to sites that haven’t been penalised. So what are teh main benefits to guest posting?
It will help you get noticed in search engines
When a guest post is made, a do-follow link is included at the end of the post and provided the content was posted on a site with good authority and page ranking, this will help you to get noticed more in the search engines. Backlinks such as these are a great way to get better Google rankings, which leads to more website traffic and in effect potentially more customers.
Your site becomes even more visible
By guest posting on well-ranked sites, the backlinks will be favored by Google and this means your site is more likely to be highly ranked in the search engines. This also connotes that your website becomes more visible and when that happens, more people will know about it and your sales and in bound leads will sky rocket dramatically. As you can see posting on other blogs can still be a great way of getting noticed in search engines, boosting rankings and page authority.